Strategy
I have led the development of brand strategies for a diverse range of clients across the non-profit, editorial, lifestyle, and cultural sectors. My work includes crafting targeted messaging for mission and value statements, identifying key audience segments, conducting competitive analyses, and more.
African Collaborative Fund Brand Strategy
I developed a new mission and value statement for the African Collaborative Fund and created a comprehensive strategy deck that included audience insights, content strategy, and more.
Earth In Color Content Strategy
I developed a new content strategy deck to help Earth In Color increase brand awareness and reach new audiences through their website and social media platforms.
AMAKA Editorial Strategy
I developed editorial guidelines, audience personas, and content ideas, and helped define the brand voice and tone for the launch of AMAKA magazine.